Sony A700: ISSR
September 6th, 2007
I can’t believe no reviewer has yet mentioned the A700’s new Immobilizer Subject Stabilization Ray, clearly demonstrated in the above photo. The implications for candid photography are immense. We all know that the ability of in body IS to reduce camera shake allows you take pictures at previously unthinkably low shutter speeds, speeds so low that the subjects often move on their own. With the A700’s new Immobilizer Subject Stabilization Ray (ISSR), pesky subject motion is no longer a problem. Simply line up up the subject in your crosshairs . . . uh, viewfinder, and engage the ISSR. They won’t move no matter how long the exposure takes. Great for kids and pets too.
ISSR aside, the A700 looks like a fine camera, and unlike the recent Nikon and Canon offerings, the eye-relief doesn’t appear to entirely suck, although it’s a little unclear what 25mm without the frame and 21 mm with the frame means. Is this a removable eyepiece frame? In any event, with one of those fancy Zeiss 16-80 zooms, this would probably be nice piece of kit.
September 6th, 2007
[…] Matt Alofs alerts us to a a pivotal new technology, sure to revolutionize photography of hyperactive children, small dogs dosed with caffeine, and solve problems like those of Colin Jago. What’s amazing is that for all of the writing about the new Sony, no one but Matt has realized that this technology even exists, let alone how much of a paradigm shift it represents. Posted in Blogroll | […]
September 10th, 2007
I have been waiting for something like this for years! Sure, I can make handheld exposures of a second or more (thanks to yoga training that lets me stop my heartbeat), but what good is all that if the subject is moving? This is awesome news. :-)
December 3rd, 2007
LOL